Wake App In Peace

creative cases

The war started in the Eastern Ukraine and no one was prepared: neither the country, nor the army. Civilians began to actively help providing for all the needs of the army to protect the country. But the time passed. Over the three years of war Ukrainians got tired of it and became bulletproof to regular appeals for donations for the army.
We proposed them not to donate but to pay for their peaceful sleep.

We created an alarm clock with paid snoozing. Every pull of the snooze button transfers money for the army needs. And while people continue sleeping, the military men guard their peaceful sleep.

Best Social / Lifestyle App Nominated
Silver @ White Square International Advertising and Marketing Fest
Silver @ KIAF

'Wake App in Peace' became the system of microdonations that allowed Ukrainians to support their army every day and night without constant reminding.

Despite the limitations of the banking system, we have developed a software solution that allows the alarm clock to process multiple money transactions without having to receive individual payment confirmations.