Me, my parents and old good tea

creative cases

Ahmad Tea is a respectable brand for respectable people. To rejuvenate the customers we decided to go heritage. This website was constructed for hipsters to share their parent's selfies. Retro is a new black!

We were challenged to strengthen ties among the young folks “Me – Ahmad Tea – my family” and for this we developed the photo contest “My coolest parents”. We offered to all comers to boast their parents and show that they were awesome. Confirm that the “coolest” that is passed from generation to generation. For the most coolest photos of parents we raffled a trip to London for the whole family.

The website was stylized as Soviet apartment, when whole family gathered in the lounge to watch slides of past years. We builded an emotional bond not only through the idea but also through skeuomorphic design.