Hipsters Day for LG

creative cases

To promote new and unique pocket printer from LG we created an unusual photo contest. Since our target audience are hipsters, we would like to draw their attention through what a they do all the time – posting to Instagram.

We gave to the audience a topic of photos and they uploaded the desired pictures with our hashtag. Every three days we change a topic: #shoes, #look, #food and others. All uploaded photos we print out on LG pocket printer and to their sealing could be observed in real-time on LG Electronics fb page.

All printed images we posted on pin bord on the site, for the photos had to vote. Among all who’ve been a leader by likes – were raffled pocket photo printers.