To promote new and unique pocket printer from LG we created an unusual photo contest. Since our target audience are hipsters, we would like to draw their attention through what a they do all the time – posting to Instagram.
We gave to the audience a topic of photos and they uploaded the desired pictures with our hashtag. Every three days we change a topic: #shoes, #look, #food and others. All uploaded photos we print out on LG pocket printer and to their sealing could be observed in real-time on LG Electronics fb page.
All printed images we posted on pin bord on the site, for the photos had to vote. Among all who’ve been a leader by likes – were raffled pocket photo printers.
